It all began in 1932 when B.E. and Mabel Atkinson needed to find a way to keep their family afloat during the Depression. As B.E. said, "during the Depression no one had any money, but everyone had a penny." Candy was an inexpensive indulgence that anyone could afford. They started their candy empire bootstrapping their way to success. Mabel created some of the original recipes for the candies we still make today like Peanut Butter Bars.